Health care: a subtext

I saw a billboard the other day, here in the sometimes-chilly western suburbs of Philadelphia, concerning PA CHIP - the Pennsylvania Children's Health Insurance Program. The ad proclaimed that now no uninsured child, no matter how much the family's income, can be denied CHIP coverage. My immediate thought was along lines of "misaligned incentives": taken at face value, this program would seem to disincent parents from insuring their children privately. I emphasize that I had no knowledge of premium costs, requirements that parents who had private insurance available actually use it, or any other details - just this ad, which says in essence, "Don't insure your child; Pennsylvania will take care of it for you."

So today I googled "Pennsylvania children's health insurance" - the search I performed is here. The first item that came up (and Google being what it is, it may not be the same one now) was this - the website the billboard sent people to, to learn more. Reasonable.

But the text accompanying the link on Google? That was interesting. I quote:

All wealthy uninsured children and teens not eligible for Medical Assistance have access to health insurance. It doesn't matter how much money your family...

I goggled. (At Google.) Surely they couldn't really have said "all wealthy uninsured children...", could they? I clicked the link. Here's what I read:

Don't assume that you earn too much to qualify.

All uninsured children and teens not eligible for Medical Assistance have access to health insurance.

In other words, somebody at CHIP had the same thought I did, and had access to the metatags. Interesting indeed.